Think of your home page as a virtual shop window. You need to display something visually appealing. Your site should make it clear, within a couple of seconds, what it's all about. If people have to spend any effort reading to find out what your site promotes, they'll move on. Also remember that many people don't scroll down, so anything below the top, visible part of the page may get missed.
The structure should be presented simply. Visitors should be able to find what they're looking for in as few clicks as possible - and they like to know how to find it again too. If you re-organise your site, previous visitors may have bookmarked pages so you'll need to make sure they get redirected to the new content.
People scan web pages rather than reading everything. You can help to point out the most important messages by breaking the text into sections and using headings.
Keep pages simple and relaxing by:
Profiles will help to establish your site's objectives. Here are some ideas to get you started.
Web video has become huge on the internet. YouTube hosts video content on any subject you care to choose, while there are many other dedicated video content libraries for both personal and business audiences. In light of this, search engines have attached more and more significance to web videos. Here are our tips to help you to raise your search engine profile.
So how do you get your website to appear on the first page of a search? It's not easy, and you do have to keep working at it. However, if you do nothing else, the main thing to consider is that the content in your site should be relevant, useful and written for human eyes.
There are unscrupulous people out there who will guarantee to get your site in the #1 slot - be very suspicious! They will use all sorts of tricks to try to bump up your site's profile. In the end, however, these techniques will get found and your site will get black-listed.
Our SEO tips are just a starting point - they will get you going in the right direction:
All of this takes time, and it can be months before you start seeing your site move up the search engine listings. If you need a quick fix, then pay per click advertising is the answer.
If some of your audience is likely to be viewing your site on a mobile device, then make sure it's easy for them to find what they need. If your site is too big or complicated then you'll need a separate mobile version. An alternative could be a mobile app. This really depends on what you want to achieve.